Last updated: 8/2008

Fed up with sagging donations? Here's help ...

"Who Else Wants To Discover The Fastest, Cheapest Way To Unleash A Flood Of Donations, Using My Proven System? But Hurry Now's The Time To Take Advantage Of Our Low Introductory Rate"

From the desk of Uwe Matt
July 1, 2007

Dear Fundraiser,
I've got good news. If your fundraising results have been something less than dramatic, and the thought of the next fundraiser is driving you up the wall, then this could be the most eye-opening letter you will ever read.

You see, I have spent many months of long hours, late nights and weekends collecting more than 150 of the jealously-guarded secrets professional fundraisers use to create a flood of donations. I read books. I interviewed experts. I hunted high and low for the best, most up-to-date information. I've put what I learned into an ebook, Stress-Free (& Profitable) Fundraising.

My purpose? To take the stress out of your fundraising, and make it much more profitable at the same time.

I know what it's like trying to take time out from your crazy schedule to raise funds. You pull your hair out trying to get ready. Or…you dread the thought of having to come up with another direct mail letter. And trying to corral volunteers? That's like trying to round up a herd of stampeding cattle after a lightning strike. Nobody's available and all you hear is excuses. A lot of the time, you end up doing most or all of the work yourself.

Not to mention all the decisions you have to make. Do we sell the same products we did last year? How do I replace (Judy or Jack) who used to organize all of this for me, but who has moved to another city? Where did I put that folder with the results from last year's fundraiser? And on and on.

You run around like a chicken with its head cut off trying to keep everybody motivated and making sure everything gets done right. And what does it get you? Frazzled nerves and an Extra Strength Excedrin headache. And not always the appreciation you deserve.

Introducing Stress-Free (And Profitable) Fundraising…

There's got to be another way. And there is. A simple solution. A stress-free solution. A much more profitable solution: Stress-Free (And Profitable) Fundraising.

Picture for a moment the way things could be: You use the notes from your last fundraiser to correct past mistakes. You outline a new plan and things go like clockwork. Volunteers happily perform their assigned tasks, without all the in-fighting. Sure, glitches happen. They almost always do. But you handle them smoothly. And thankfully, funds flow in even better than you expected.

This can be YOUR next fundraising effort when you send for Stress-Free
(And Profitable) Fundraising.

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Stress-Free (And Profitable) Fundraising is jam-packed with useful information like:
How to use the proper approach for different types of donors

How to establish the proper goals for your fundraiser

How to make volunteers an offer they can't refuse

Craft a letter that gets more donations

This simple trick can DOUBLE the response to your letters

Do you make these mistakes when you select a mailing list?

What you MUST know if you solicit funds by phone

How to use the Internet to raise money

What are affiliates and how can they lessen your burden?

Here are the products that will get you the most donations

Reputable companies you can use for product offerings

How to make the most of your special event

Tap into millions in grant money

The secret of the "unfundraiser"

Essential checklists you ABSOLUTELY MUST HAVE to stay on track and raise the most money

If you don't know this secret, your project will be in trouble

The wrong way to appeal to donors (They are not all alike)

How donor wants and needs affect donations

Donors must be in 1 of 4 stages (The stage they are in will determine how much they donate)

Use this secret technique to determine why someone might donate

"Greatest Generation," "Generation X," "Baby Boomers," how to appeal to each group (Most fundraisers get this wrong)

2 basic fundraising approaches; are you using the right one?

Selling vs enticing

How to run a silent auction

What you MUST do after a special event

Do a post mortem on a failed campaign

Secret phrases that raise more donations

Don't make this mistake when seeking donations from college and university alumni (90% of fundraisers do it wrong)

tapping into those who are "forced" to give at work

Use the secret of "push-pull"

What is the "away strategy" and how can it help you raise more money?

Don't miss a single item on this checklist when organizing your fund drive

Common mistakes that kill a fund drive

Essential web sites that will help you get more donations

"People" leaders vs "task" leaders, which is more appropriate?

Keep your people from getting sucked into the volunteering "black hole"

Here's the EXACT amount of time you should ask of each volunteer (Get this wrong and you won't get the cooperation you need)

7 tips to motivate volunteers

5 key principles of a successful fundraising letter (Are you losing thousands of dollars by violating 1 or more of these?)

Samples of letters you can use as models

Use the right "call to action" in your letters

Why and how you should thank donors (Before they donate)

The top 7 emotional appeals you can use in your letters

Tap (ethically) into a reader's guilt

Appeal to a reader's self interest

How to "hook" your reader and make him/her read and respond with a donation

When NOT to give facts about your organization (Too many organizations get this wrong)

Critical questions you must ask prospective donors

Increase donations by creating an urgency to respond

What is a "prompt" and how can it help your fundraising drive?

NEVER mail a direct mail letter without this element (99% of letters don't include this critical piece)

Make the numbers make sense before you spend money on a direct mail campaign

When is it NOT smart to use a self-addressed-stamped envelope?

When is telemarketing a good way to go?

5 rules for effective telemarketing

Determining whether professional telemarketing companies are worth the expense

Advantages and disadvantages of professional telemarketers

Why you MUST master the Internet

The Internet's "secret weapon" (which can mean many more dollars for your cause)

When is product selling a good fit for your organization? (When is it not?)

For product fundraisers, you must not break this rule

Avoid this all-too-common product fundraising mistake

What commission is best for a fundraising product (a crucial determination)

10 great product companies to work with

An important rule of thumb for large events

Project the wrong image and kill your project

Here's how to get a piece of the HUGE corporate pie

Should you use a professional grant writer?

What you can learn from past successes and failures

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What others have to say

Now…when I finished writing Stress-Free (And Profitable) Fundraising, I thought I had a winner. But I wanted to make sure. So I sent copies to experts. Here's some of what they had to say:

The "Everything You Need to Know About Fundraising but Didn't Know Whom to Ask" e-book is fantastic. I am always looking for great fundraising ideas for my Girl Scout Troop, and as a Girl Scout Leader this e-book gave me fast, easy fundraising ideas so that we could do more troop activities and donate more of our time and money to community service activities and charities.

I also work for a non-profit preschool that counts on fundraisers as a large source of income. This e-book not only gave me some great fundraising ideas, but Chapter 8 on "Selling products to raise money" has a long list of companies and their websites so you don't even have to figure out where to go. It was all right there in front of me, I just clicked and was taken directly to the fundraiser I wanted. I would recommend the "Everything you need to know about fundraising..." e-book to anyone looking to raise money for any group or cause.

Laurie Sanders
Akron, Ohio, USA

I also sent copies to various fundraising groups for their feedback:

"Stress Free and Profitable Fund Raising" was so helpful to me in my work helping to raise funds for a humanitarian organization that helps orphanages in Eastern Europe, as well as helping a local conservation group. The structure is easy to understand, and although I've been working as a fundraiser for quite some time, I found this book to be very helpful for anyone from a first-time, beginning fundraiser to a professional managing a huge capital fund.

The chapters are great for zeroing in on one topic, and I can see how I could easily double my previous profits for fundraisers by using techniques outlined I this e-Book. The chapter on the psychology of money is especially fascinating; who would have known that there are proven phrases that can help get people to donate MORE money? I will definitely be using those phrases, and many of the strategies outlined in "Stress Free and Profitable Fund Raising."

Melanie Zoltan
Amherst, MA

Thank you for this great book. We managed to raise $11,546 for our orphanage within only 17 days!

Peter Thompson
Johannesburg, South Africa

Unlike any other… Easy to understand…

Unlike other books on fundraising, Stress-Free (And Profitable) Fundraising covers it all. No need to hunt for missing topics to complete your knowledge.

Stress-Free (And Profitable) Fundraising is truly the most comprehensive book you will find. No need to spend more money on topics like telemarketing, or direct mail letters, or volunteering. Everything you need is here in one place.

And I went out of my way to present every topic in an easy-to-understand way. No complicated formulas. Best of all, it works. Everything in this book has been tested and proven, time after time.

$67, now $47 Only U.S. …

So… what is all of this gonna cost? First, let me say you'll be getting everything you need to know about fundraising from one source. You'll learn the stress-free way to raise funds. Using just one idea from this book could mean tens of thousands of dollars for your organization. I think you'll agree that that is priceless.

Right now, for a limited time, I'm making a special introductory offer. I want to get this book out to as many fundraisers as possible, so you can experience some relief, and raise more money at the same time.

Specialized books of this nature can go as high as $75. Even higher. But you're not going to pay $75. If you act within the next 24 hours, you can take advantage of my limited-time, introductory offer and get this much-needed book for HALF of that. Only $47U.S.

Here's a special bonus just for responding to my offer:

How To Mail Up To 100,000 Pieces, ABSOLUTELY FREE! And do it month after month if you choose. This report walks you step by step through a simple procedure for mailing tens of thousands of pieces, with no money out of pocket for your organization. You'll save thousands of dollars that can be well-spent elsewhere. (a $19 value)

And my personal guarantee…

PLUS…you have my personal guarantee. Send for Stress-Free (And Profitable) Fundraising today. Study each easy-to-understand chapter thoroughly. Put what you learn to use. If you do not agree that my book is everything I have said it is, let me know by email, and I will refund your money. Up to 8 weeks after your purchase.

PLUS…you have my personal guarantee. Send for Stress-Free (And Profitable) Fundraising today. Study each easy-to-understand chapter thoroughly.Put what you learn to use..

We stand completely behind this product. If you're not 100% satisfied with the book for any reason or no reason at all we don't want your money. Simply contact us within 8 weeks and we'll issue you a refund.

I almost forgot. Order today " 21.0.2008 " and I'll also include
50 Great Fundraisers You Can Do For $50 Or Less (a $20 value). Yours FREE when you take advantage of this offer.